We call it the ‘product launch’ when you put the product in front of customers — and you should do that as soon as possible — but do the marketing launch — when you’re pounding your chest and talking about how great you are — as late as possible.
Eric Reis
this is good advice
Why you shouldn’t launch your startup in the press — Tech News and Analysis
(via fred-wilson)
(via fred-wilson)
Source: gigaom.com
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Have to agree with this. Too many startups confuse product launch with the media launch. They are in fact decidedly...
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