A company, at its core, is a set of beliefs united by a vision. When we founded Rapportive, we had one simple belief: we would build software that you don’t have to remember to use. Our software would be an intrinsic part of the tools you use every day. It would be there when you want it, and out of the way when you don’t.
You can convey this idea in so few words; it is so deceptively easy to describe, but it is so vitally important. Because when you do this — when you build software into the very fabric of the world around us, when you remove friction from the things that people want to do — something magical happens.
You enable people to change their own behaviour. You empower people to become better at what they do. And if you get enough people to do that, you might just change the world.